Red Stick

Created in 2021, Bâton Rouge is an independent and alternative French cosmetics brand, for ever more responsible and inclusive beauty.

Our lipsticks are 100% tailor-made and eco-responsible.

Each lipstick is co-created with our Make-up Artists just for you and made directly in our Parisian boutique for the ultimate experience!

your lipstick, your creation

Step 1 - color

You have endless possibilities:
reproduce the color of your old favorite lipstick, match the color to an outfit or an accessory, create the color that comes to mind, or let yourself be guided by the advice of our passionate Make-up Artists.

Step 2 - texture

A formula according to your desires:
matte, satin, natural (97.5%), gloss or liquid matte.
It's up to you !

Step 3 - perfume

With or without perfume?
You can choose from our range of 100% natural and allergen-free perfumes.

Co-created with our makeup artists

A co-creation with passionate Make-up artists, experts in color and the latest trends.

Your lipstick is made before your eyes in our store for a unique sensory experience.

You leave with your freshly made lipstick for the price of €50.

Our mission

No longer have unused lipstick in our bathrooms.

At Bâton Rouge, you try on your lipstick until you are completely satisfied.
You are the one who validates the texture, color and scent.
No more headaches of not finding the perfect lipstick!

our engagements

We have rethought the entire lipstick design chain: from formulation to distribution, including manufacturing. At Baton Rouge, everything is done transparently, in one place. Our carbon impact and waste are thus limited.

Made only on demand, we produce just what is needed when needed, thus avoiding waste.

Our packaging is eco-friendly thanks to their refill system and we have also eliminated secondary packaging.

We want to offer you the best with careful sourcing of our ingredients, such as castor oil as the main ingredient in all our formulas.

Nos récompenses

Le prix Paris Shop and Design récompense chaque année les plus belles réalisations commerciales au design innovant. En 2022, Bâton Rouge a eu l’immense honneur de recevoir ce prestigieux prix dans la catégorie Bien-être, Santé et Beauté. Une mention toute particulière à notre architecte Clémence Orsini du cabinet Orsini Daventure.

Marque de reconnaissance et gage de qualité pour les consommateurs, le Label Fabriqué à Paris promeut la diversité et la richesse de la fabrication parisienne. Ce label répond à une forte demande des Parisiens et des touristes pour des objets incarnant l’identité et les traditions parisiennes, valorisant toute la richesse de la production locale et le dynamisme de l’artisanat ! Après avoir été lauréat dans la catégorie innovation en 2023, Baton Rouge est de nouveau labellisé en 2024.

Our store

50 rue des Francs Bourgeois
Paris 3rd

Monday to Sunday
11 a.m. - 7 p.m.


custom made


developed in France